ego trip

Richard Saul Wurman is a legend in many worlds. When the creator of TED launched his new annual conference in 2006 (eg — the entertainment gathering) he worked with Soulellis Studio to create an event logo that was easily applied to screen, program, baseball cap, bag and badge. Judged by many as the best conference of his career, we’re now part of the team bringing eg’07 to life at the Getty Center in LA. Event branding by Soulellis Studio, website by Krate. [pictured — Richard Saul Wurman with Frank Gehry and Sidney Poitier at eg2006]

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