I Want FDR Again
I just remembered our typography project with American Leftees from four years ago: we reinterpreted some brilliant old campaign buttons, and they put them on t-shirts. Today, U.S. campaign graphics are complicated and corporate and very much about selling "the brand." The Obama system works, but it's painfully safe and fussy. In use, the graphics are certainly friendly and fresh, especially in relation to other candidates. (Gotham helps.) I'm revealing my high expectations here, but I'd love to see real "change" embodied in political brand communications — not just the usual slick product campaign.