Studio as muse
I had a nice design surprise last week. I showed up at MAS for a meeting and saw that the Architectural League had opened a small show of Herzog & de Meuron’s design for the new Parrish Art Museum in Southampton. All beautifully presented on a single, giant platform. The tabletop was set with all kinds of models, and a single drawing was laminated to the wall. Great installation, but the real surprise was a stack of one-color pamphlets, presumably designed by 2×4 (they are credited on the table). This thing was so modest: flimsy paper, a sort of folded photocopy. One side presents a layout of the objects on the table, rendered in thin black lines. The other side, lots of words and numbers — in reverse. I didn’t understand why, but kept it anyway because it looked good. The next day I realized that if held up to the light, I can see the reversed words through the lightweight paper, back-lit onto the diagram — these are the titles and dates for each piece. Nice.
UPDATE: just got a note from the Architectural League that the entire exhibition, including the pamphlet, was designed by Herzog & de Meuron. 2×4 will be designing the graphics for the museum.
i just saw this on interent looking for some old images published of this project.i thought i would reply to you as i was happy to hear you liked the exhibition.
the reason why you have to look up throught the brochure had to do with the skylights in each of the galleries in the old design for the parrish art museum. light through the skylights was the key element in the design of the building. i designed the brochure and the giant platform – im happy you liked it.