Blogging the city.
The Municipal Art Society of New York quietly relaunched MAS.org last month. Soulellis Studio designed the site as part of the re-branding, but MAS built it entirely in-house. At its core it’s a highly-functional blog reporting on urban planning and preservation issues in NYC, in real time. But it’s also their most visible communications channel, and we helped them extend that reach with a branded email blast that goes out weekly (also administered in-house by MAS).
MAS showed me the stats last week, and the traffic has gone through the roof — since the relaunch, it’s more than doubled. That will get even better as they refine their online voice. This is a client who understands how non-profits need to communicate.