Blogging the city.
The Municipal Art Society of New York quietly relaunched MAS.org last month. Soulellis Studio designed the site as part of the re-branding, but MAS built it entirely in-house. At its core it’s a highly-functional blog reporting on urban planning and preservation issues in NYC, in real time. But it’s also their most visible communications channel, and we helped them extend that reach with a branded email blast that goes out weekly (also administered in-house by MAS).
MAS showed me the stats last week, and the traffic has gone through the roof since the relaunch, it’s more than doubled. That will get even better as they refine their online voice. This is a client who understands how non-profits need to communicate.