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We design a new calendar and tour map for the Municipal Art Society of New York every two months, so we've had a really nice opportunity to evolve the design of this thing over time (this is the fifth one). It gets better and better. For the first time, we've placed all events on the map, keyed only the tours, and doubled the size of the piece. And it's a totally new, redrawn map of NYC, including all parks and bridges. As usual, a great collaboration between me, Erik and MAS.
Disaster averted. I suspected that the green was not going to print well (especially for the monotones) and after consulting the printer's tint book saw that I was right. The green would have been terrible. We adjusted our palette and went back to Pantone 248. I call it purple but I've been told that this is definitely not purple (!). Whatever it is, the sheet looks great.
Soulellis Studio is a design firm specializing in brand identity and communications. This is where we show our work and other things that turn us on. Visit us at 114 West 17 Street, New York City 10011. Follow us on Twitter. Give a call at 212 243 5080. Or send a note to hello@soulellis.com
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