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I love seeing good design work unpacked and reassembled into something new. The re-use can be as creative an act as the original thing, sometimes more so. Who knows in this case — the van I designed five years ago has been stripped bare of some, but not all of the graphics. It was parked just outside my office on 17 Street.
I'd somehow never seen this famous diagram by Charles Eames (1969) until yesterday (thanks to Ann Pendleton-Jullian). It's a beautiful way to talk about the design space.
"1) If this area represents the interest and concern of the design office.
2) and this the area of genuine interest to the client.
3) and this the concerns of society as a whole.
4) then it is in this area of overlapping interest and concern that the designer can work with conviction and enthusiasm.
NOTE: these areas are not static -- they grow and develop as each one influences the others.
NOTE: putting more than one client in the model builds the relationship -- in a positive and constructive way."
Just finished the 2008-09 Annual Report for The Municipal Art Society of New York (full PDF at MAS.org). Bonus treat: working with amazing architectural photographer Matt Carbone of Columbus, OH to select a NYC image for page 3. Check out more of Matt's NYC images on his Flickr site.
That's not JKO on the medal — it's an 1898 depiction of the "arts" designed by Daniel Chester French for the Richard Morris Hunt memorial on Fifth Ave at 70th St, across from the Frick. The Municipal Art Society of New York, founded by Hunt, used different versions of this symbol as their identity for 110 years, but today we reserve it strictly for the Jacqueline Kennedy Onassis Medal.
I just came off a press check for the first printed piece in this year's program. Two hits of black and metallic gold on glossy Sappi Opus with dull varnish — beautiful!
Soulellis Studio is a design firm specializing in brand identity and communications. This is where we show our work and other things that turn us on. Visit us at 114 West 17 Street, New York City 10011. Follow us on Twitter. Give a call at 212 243 5080. Or send a note to hello@soulellis.com
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