1975

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There’s something really wonderful about these Mobil roadmaps (c. 1975). The black typography (some kind of corporate typeface based on the wordmark?), the white space, the use of the pegasus, everything. I also stumbled upon some corporate identity history when I looked into the origin of Mobil’s pegasus. Chermayeff & Geismar killed it in 1966, but did you know that it was originally adopted from Socony-Vacuum?
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