Cool card / hot card.
Sometimes the quickest projects — the ones that take hours, not months — turn out the best. Of course the trick is figuring out how to make even the months-long projects look simple, but that's another discussion.
I absolutely love these two cards. If you got our book then you got one of our "TWENTY TEN" cards. Continuing our tradition of visiting the letterpress shop once a year, this was designed and hand-crafted by Erik. And for the first time, we actually set the design in metal type (printed on 110lb. Crane's Lettra).
Matt Carbone is a super-talented architectural photographer and it was great working with him on a simple business card. We were able to keep this one pure and the result is hot.
