Stemming from my love of found lettering, vernacular, street type and place-based typography, I decided to focus on some found letterforms: the word “QUEENS,” hand-painted onto the side of a truck, parked just in front of my studio in Long Island City.
I managed to get through the design of upper and lower-case sets, the numbers and some punctuation (and an asterisk that I’m particularly fond of). It’s called Queens and here’s the PDF of tonight’s presentation. It’s still a work in progress but the personality’s there, even if many of the details remain unresolved. Queens continues the idea of place-based typography that I tried to explore with Stetson.
I struggled with it for weeks but I think it’s starting to feel like it’s from NYC, that it was born in Queens and not Manhattan or Brooklyn, that it evokes something hand-painted and not machine-drawn, that it’s approachable and of the street. Still, Queens surprised me—I never would have guessed that I would draw a fat, curvy, friendly typeface.
Learning how to use Robofont was great but this class gave me a tremendous appreciation for the massive expertise (and effort) required to design type. I feel like I barely scratched the surface—and scarily, I see how little I knew (and how ten weeks is just the beginning). Still, the slowness of the process appealed to me. Type design requires systematic thinking, obsessive attention, focus and discipline. But there’s also so much freedom, and lots of room to investigate. It was only in the last week that I discovered how fine details can expand across a system and totally change the personality of the work, and even as the class was ending, it felt like ten more doors opened.
I really have to continue with this.