We’ve had a terrific long-term relationship with the Council on Competitiveness, a non-partisan think-tank in Washington, D.C. Our strategic identity overhaul created a highly legible graphic system that builds on their existing assets. We retained the gold star that they’ve used for years, but placed it in a new containing shape, with more weight and impact. Times New Roman is out — Akzidenz Grotesk is in. We integrated “Compete” into the identity as a one-word mission statement and call-to-action for its audiences. We systematized the identity program across a complete range of publications, signage, stationery and website, including the Competitiveness Index. Professor Michael E. Porter of Harvard University co-authored the book with the Council, benchmarking America’s economic position domestically and globally with heavy-duty data, 20 years past and 20 years forward. Richard Saul Wurman consulted with us in the design of over 100 charts and information graphics to tell the story.