It’s been a great honor to work with photographer Scott Pasfield and editor Alan Rapp to bring Scott Pasfield’s Gay America / Out and Proud Across the USA to life. The images and stories of gay men in every state create a remarkable portrait of America. We printed the sample book with Blurb and in December 2010 a publisher accepted the project.

For the cover and headline typeface we chose Tapeworm, a curious typeface based on the wordmarks found in Ed Ruscha’s paintings — the kind of letterforms an amateur sign maker might make with masking tape. Ruscha refers to this style as “boy scout utility modern” — proud, American, odd and rebellious, and completely unexpected.