Soulellis Studio worked with The Municipal Art Society of New York (MAS) to create a new visual identity, messaging and tagline in 2007, and went on to design all of the 115-year-old civic organization’s marketing and communications materials. MAS, one of the oldest and most important architecture and urban planning advocacy groups in the U.S., is best known for working with Jacqueline Kennedy Onassis in the 1970s to save Grand Central Station from demolition. Our re-imagined tour brochures, calendars, newsletters, stationery, membership materials, website, invitations and annual reports brought the rejuvenated non-profit brand to life over a period of three years. Soulellis Studio also re-branded the beloved Urban Center Bookstore before it closed in 2009.