Tonight, Cornell University alumni welcome the new Dean for Architecture, Art and Planning at a party at the New Museum. They asked us to do a mural representing the entire college, so we asked every student, faculty and staff member to email us photos and we assembled the results, which was output on vinyl (22.5 ft. x 11 ft.). More here.
We installed this fresh new identity on a Mercedes-Benz near the Gowanus Canal in Brooklyn and the vinyl took to the surface fine, even in the cold. There’s even a huge “Skinner” on the roof, for helicopter viewing (seriously).
The van’s dirty, it’s not the greatest photo, and I risked my life taking it while driving, but it’s a perfect “in situ” shot of the A&E identity and van that we designed for Sears. They inherited the brand from Montgomery Ward and it’s the second largest fleet of home repair service vehicles in the US (the first being Sears’ own Parts & Repair Services vans, which we also branded). The graphics were designed to be as visible as possible when the vans pull up in driveways for a service call.
We collaborated with Nancye Green to create a friendly brand identity for Naomi Judd, who sells her skincare products through direct response marketing (paid television and web). Naomi’s actual signature was our inspiration for the logo, which we applied to products, packaging and print. Calligraphic illustration by Iskra.