I guess maybe I woke up in a cold sweat once
and just had this light bulb go off of doing a book of some sort.
This is how Ed Ruscha, in a 2004 interview, recalled the events that led him to start creating books. The books he started making half a century ago were influential for generations of artists. To honour his contribution to the artist’s book, members of ABC Artists’ Books Cooperative are launching ABCED in Autumn 2012. ABCED is a multi-volume book project created on the occasion of Ed Ruscha’s 75th birthday, consisting of 33 books by 24 artists:
Abstracted by Jonathan Lewis
Aped by EJ Major
Auctioned by Andreas Schmidt
Borrowed by Joachim Schmid
Clicked by Wil van Iersel
Clothed by Deanna Dikeman
Collected by Wil van Iersel
Colored by Tanja Lažetić
Covered by Hermann Zschiegner
Derailed by David Schulz
Disappeared by Joshua Deaner
Distilled by Jonathan Lewis
Dressed by Julie Cook
Exploded by Tanja Lažetić
Freed by Fred Free
Fucked by Andreas Schmidt
Ignored by Jean Keller
Peed by Jochen Friedrich
Pronounced by Erik Benjamins
Pumped by Mishka Henner
Recounted by Elisabeth Tonnard
Replicated by Joachim Schmid
Reworded by Travis Shaffer
Richtered by Mishka Henner
Rorschached by Andreas Schmidt
Sampled by Jonathan Lewis
Scarred by Burkhard von Harder
Sliced by Heidi Neilson
Stained by Eric Doeringer
Stripped by Paul Soulellis
Uncompleted by Mariken Wessels
Visited by Fred Free
Yellowed by Victor Sira
All books are print on demand, 8×5 inches, softcover, open edition. Books are available individually either from the artists or at blurb.com. A discounted boxed set containing all 33 books will be available from ABC soon.
The series will launch at several art book fairs this month, so if you’re in Amsterdam, London or NYC in the next few weeks look for the ABC table at:
Scan/flip/spread is a proposal for a conference that was recently rejected. Posting it here for reference as I search for the proper home for this book experiment.
How we author, design and publish language-based communications is undergoing a radical shape-shift. The acceleration of the book (as commodity, technological device, art object) has entered a new stage of evolution in our trajectory towards constant presence and the post-human, and reading—the eye-brain processing of written culture—has much to lose, and gain, in the transformation.
What legacy of the book do we wish to bequeath to the future?
What is the futurestory of the book?
Several attributes of reading that are about to be lost, perhaps only temporarily (patina, olfactory, nostalgic), have opened up deep space for others (gestural, social, access, speed). And even more are on the way, as we prepare for the near-future absorption of the screen into the body (Google Glasses). While the machine’s gigapixel eye learns to see like us (or better than us), we in turn consume language and visual culture with machine-like fervor. We may have instant access to the book in now-time, but our human capacity for the prolonged, slow read has diminished.
In Virilio’s dromosphere, meaning is scanned in the always-now and understanding outsourced for later retrieval. Bots, our acceleration assistants, now play an active role in our digital communications, and seem poised to help us negotiate sense-making in the future of the book. Language already flexes in real-time to accommodate our decreased patience for print and the long form. What’s happening to narrative in the time-compression continuum? What will machine-read material look (and feel) like once the before-and-after edges of the page disappear and we begin mainlining content in now-time? As authors, artists and publishers—how will we design it?
To open up these and other questions, and as a provocation to engage in the book/time conversation, I propose a series of printed book experiments on the occasion of MutaMorphosis: Tribute to Uncertainty. These are actions of resistance—strategies for countering our growing need to read in haste. Three concepts will direct us to a poetic, if analog, investigation of book/time and the fast/slow speed of reading: scan, flip and spread. Working with found texts, public domain works, bot-generated ephemera and other digital artifacts, a printed book or short series of books that encourages and/or discourages slow reading will be produced as a limited print-on-demand edition for the MutaMorphosis conference (via Espresso Book Machine or other inexpensive digital-to-paper solution). The books will be distributed to all conference participants for discussion (panel, artist’s presentation or otherwise, TBD).
Scan/Flip/Spread puts forward the idea of the fast(er) book (print-on-demand) and braises it with the slow read. The investigation will explore the interface of the printed book—page-to-language ratio, typographic depth and density, page-turn-time, frame, weight, read rhythm, chance, flip speed and other formal aspects of the page; as well as content—questions of narrative, sense, curation and image/word play. Our goal, as a group, will be to create a space to embrace and counter the technologies of automation that are transforming language, visual culture, the page and reading—through the printed book object.
Thursday and Friday 9–10 August / Days 11 and 12
240 books distributed in twelve days.
I had the pleasure of hosting Frances Scott for a night at the Dead House. A talented artist and lovely company.
Joe Stevens interviewed me for his blog about working with archives, performance, maintaining a creative practice and cultural production in the US and UK.
And then, on my penultimate day in Weymouth, Jane took me for a West Dorset drive-around that she’d been planning for a week. She’d wanted to do this back in March when I stayed with her, but there wasn’t time, so we squeezed in a few hours for a tour, post-bakery.
On the way to her car she confessed that she had an agenda for me.
Two performances of 4’33”
At my talk, someone asked me which artists were influential in my work. I mentioned John Cage and 4’33” specifically, and briefly described the premise of Cage’s 1952 work: silence, listening, chance, suspension of judgement, awareness. Jane heard this at the talk, and as a sort of going-away gift, she decided that she was going to take me to two powerful places in West Dorset, sit me down in very specific places and give me two “performances” of four minutes and thirty-three seconds in the landscape. She wore her watch for the occasion.
The first location was Eggardon Hill, a mysterious Iron Age earthwork built by ancient Celts and conquered by Romans in 43 AD. A spectacular landscape protected by the National Trust.
Below: my view out from the first performance of 4’33”, looking straight ahead to the sea. Jane sat behind me, about 30 feet back, and I closed my eyes for the duration of the piece. I heard wind, songbirds, sheep, distant highway sounds and crows, all in front of me but coming from various directions, an enormous open-air theater. A soaring, connected feeling that could have continued for much longer, but near-perfect as experienced here with Jane. To conclude the performance, Jane said ok then.
Approaching the second location, I asked Jane if she thought I was performing 4’33” for her, or if she was performing it for me. She replied, it’s being performed.
The second location for a performance of 4’33” was an 11th century motte and bailey castle earthwork. Below, the view straight ahead of me. More intimate this time—less wind, my own breath, and the addition of buzzing insects, cows and a distant tractor. A heavy feeling of sinking into the earth, a brief absorption (collapse?) of time and space.
These are significant gifts, these things I’ve received these last two weeks in Weymouth. Moving, meaningful gestures that I’ll remember forever.
On the last day of Weymouths, I returned the bicycle to Bev, who prepared tea. We noticed that her walls match the color of the Sophie Calle book perfectly.
Books 238, 239 and 240
The last few copies of 1,485 Colors (#12) went to a couple from Bermuda, a seven-year-old boy from Brockenhurst, and a Finnish woman, who said that her book (the very last copy of the project) would go home with her to Finland. Finish.
Wednesday 8 August / Day 10
215 books given away in ten days.
I continue to be overwhelmed by the ways in which the project has grown while I’m here. Sally Watkins, my b-side commissioner, actually created new work in response to Weymouths—a musical interpretation/expression coming out of a methodology she has been developing in her own work. Sally generated a score for music box by writing out the names of the voices that appear in volume one (Jane, Jim, Jack, Geoffrey, Barbara). The graphic score is a beautiful artifact, both a visualization of her process and the tool required to play the work (the score is the work). She performed the 60-second piece at my talk in the Phoenix Bakery by cranking the score through a music box, and I am just blown away by her sensitivity to the project, her creative generosity and her spirit.
The form of the piece (150 notes) comes from the 1:150 slope of the River Wey from its source at Upwey as it travels to the sea. The 60-second duration is derived from the 60 ft. drop in elevation from Upwey to the sea.
Later, Frances Scott gave a dinner talk about her b-side film commission, The Miracle Methods Series.
Monday and Tuesday 6–7 August / Days 8 and 9
180 books given away in nine days.
Tuesday was Frances’s last day as an Olympic Ambassador. I gave her a book and she told me a story about how she’d designed a jacket with a map of Portland and a bunny on the back for her London2012 volunteer interview, but was told she’d have to wear this uniform instead. And how she met the mayor of Portland, OR and got into a correspondence with him for twelve months.
Cheap / open / curious
On Sunday, when I changed the message to “Free Books,” I worried about diminishing the work. That “free” would signal “cheap.” It makes me uncomfortable to even show a photograph of the sign here. Of course lots of people are interested in free stuff and I could tell that some who approached me were primarily attracted to the idea of a bargain—a motivation at odds with the traditional art world model (rare = expensive = good).
And then I thought—so what? By giving the work a form that’s instantly recognizable (the printed book), and putting it in the street, I’ve opened it up. Not accessible like on Amazon (whoever wants a book can find it) but available and exposed to a diverse, chance-determined audience. I’ve shifted the barrier of entry from price (can I afford it) to engagement (who is this guy, what does he want). Anyone open to a 15-second diversion gains the potential, later, with the book, for some kind of discovery, big or small. Standing there on the esplanade, I witness people eyeing me, ignoring me, glancing over, looking away, smiling, stopping, nudging, whispering and pointing. For the most part they aren’t on the lookout for art—unlike some of the visitors to the bakery, who have come to see the books. With the town as my stage, standing in the street with my work, I’m coming face to face with key questions—who recognizes art? who wants it? who reads? whose eyes are open? who is curious?
Mass-transfer bursts and the superhumps in cataclysmic variables
Speaking of curiosity. On Sunday I was coming off of Town Bridge on the bicycle, headed to Hope Square. As I passed the King’s Arms pub the door swings open and Geoffrey bursts out with his arms up and a loud “PAAUL!!” Amazingly, he had spotted me from inside the tavern and said he wanted to give me a copy of his paper explaining dynamical instability. I didn’t have the heart to tell him that I’d already found it online and linked to it here (Geoffrey doesn’t own a computer). We arranged a meeting time for Monday.
And so, on the day that Curiosity landed on Mars, I sat with Geoffrey in Hope Square and gave him a copy of Weymouths #8, about the ruins of an ancient Roman temple overlooking the sea in Weymouth. And he gave me his paper about exploding stars, rolled up in a toilet paper tube. The full title is Mass-transfer bursts and the superhumps in cataclysmic variables by Geoffrey T. Bath, published by the Royal Astronomical Society in 2004.
Sunday 5 August / Day 7
140 books given away in seven days.
Since buskers are allowed in front of Jubilee Clock I tried this location for Sunday’s public book encounters. Still too windy for the book blanket but the base acts like a shelf and it faces the sea so this spot is kind of ideal. I set up 20 copies of Weymouths Volume 7: Preservation / The Canoe Room at 10:40 a.m. and by 11:15 no one had approached me and none of the books had been given out, even though a constant flow of people walked by. So I decided to try an experiment—I erased my little blackboard sign (it said Weymouths Vol #7) and changed it to say FREE BOOKS. People flocked over and in 15 minutes all of the books were distributed.
Friday and Saturday 3–4 August / Days 5 and 6
120 books given away in six days.
Twice I’ve been asked to leave the esplanade by beach control, the result of local bureaucracy and a break-down in communication. After several discussions about where I’m allowed to be, I was finally told that I can be considered a busker and set up only in specially designated areas for street performers—Jubilee Clock, Hope Square, the train station and St. Mary’s Church. The irony is that this project about giving and free exchange can only be accepted into the community by mapping it back onto the familiar structure of performing for money.
I won’t pretend that this trip is easy. The performative aspect is exhausting in many ways (emotionally, physically, socially). Each time I give a book to someone there’s some kind of exchange of energy—an explanation, an acknowledgement, a conversation. In the case of beach control—confrontation.
Some of the encounters are turning into relationships—casual, public bonds, but still.
And I find myself monitoring everyone in the bakery, even if they’re not interacting with the Weymouths box. When someone does engage, they tell me stories, frequently triggered by things they see in the books. Sally said I’m sort of acting like a therapist for the town—listening to stories, associations, ideas. It’s endlessly satisfying, but draining.
Sally mentioned the phrase “live art” today. This resonates with me, as does the idea that the work is site-specific and depends on my presence and direct engagement with an audience—in this case, an entire town. Of course I think of The Artist Is Present, and while I don’t dare compare Weymouths to Marina Abramovic’s super-human feats at MoMA, both works are durational and I find myself thinking about her a lot here. What she had to give to pull that off. What she endured, how she survived (and what I’m doing here, without any training). At least once a day I think: I’m crazy. No one cares about this. Why am I bothering? Those feelings are drowned out by others (and by lots of positive feedback) so I keep going, but doubt lingers everywhere in the acting out of this work.
I’ve never done anything like this before.
Dynamical instability is as fundamental a physical process as simple harmonic motion.
I’ve had a few encounters with Geoffrey Bath, the town astrophysicist, whose reaction to the work has been immense. Something happened yesterday. I found him sitting with his morning pint and a cigarette in Hope Square, and gave him two copies of volume five. After thanking me profusely and telling me how he would give the second one as a gift to someone at dinner tonight, we somehow got into a conversation about Geoffrey’s theory of dynamical instability (published by the Royal Astronomical Society in 2004).
He started to explain it, and then I asked him to draw it. He sketched a simple experiment involving a glass of water, an elastic band and a tube. All that’s needed is a light touch to set the glass of water in motion. Geoffrey says that this particular dynamic doesn’t happen naturally anywhere on earth. But then he pointed up and smiled, and laughed. It happens all the time up there, he says—cataclysmic cosmic events. His theory explains the explosions of white dwarfs.
I love Geoffrey’s theory of dynamical instability, even though I don’t understand it. I love that these fifteen minutes he shared with me feel like they’re at the heart of the work. I’ve thought about why for a full day now. It has something to do with the banality of the everyday (the morning pint, the cigarette, the tourists in Hope Square) juxtaposed with larger things. An older man’s need to be heard. Deeper structures that are revealed at a picnic table, on cobble stones, at a pub. Someone opens a hole in the skin of a small town to reveal matter, time and light. Something about what we’re all made of, and the smallness I feel while contemplating an exploding star.
Exchange of energy.
It’s something I tried to do in Weymouths. It’s why there’s a narrative in the work, from banality to poetry, from present to past to time itself.
Daphne thanked me for creating a social networking project.
Weymouths Volume Six: Burial / Extinguished by purchase.
Too windy for the book blanket.
Pete found two women from Weymouth, MA!
A visit from Stephen Banks of Bridport.
Thursday 2 August / Day 4
80 books given away since Monday.
Weymouths Volume 4: Migration / Bound for New England. This is the book that I created for the original b-side proposal. It’s the passenger list of the Hull Company ship—the 104 women, men and children who sailed from Weymouth, Dorset to New England in March 1635. Theirs was the first settlement to remain permanently in what was to become Weymouth USA.
This morning I set-up next to the Boat Project, in Weymouth Harbour. The Boat Project is a beautiful thing (handmade from crowdsourced wood) and it’s a magnet for attention. I thought I could benefit from the energy it’s generating but instead, the book blanket felt small, in a very crowded context. Very different from the Aunty Vi’s effect.
I gave away most of the books in about an hour, and then it started raining.
Charlie found Geoffrey at a nearby pub and brought him over. He’s an astrophysicist and he’s featured in volume one (he overheard my conversation with Jack at the pub in the Old Rooms Inn and told us his own stories about Princeton and Oxford). He remembered me from March and I gave him a copy, and saw him again later, sitting a different pub, book in hand, explaining it to someone else, so I gave one to his friend and another one for him to take to someone else.
Jack and Mairi visited Weymouth, MA and set the whole narrative in motion. He’s the star of volume one! I gave them a boxed set.
I was interviewed by Emily Cooke from Wessex FM.
And The Phoenix Bakery was painted a new color today. Love it.
I didn’t anticipate that people would bring gifts to me, in exchange for books or in appreciation of the project. Whatever the reasons, it’s happened a number of times already and each one has been remarkable. Liz, one of the members of the Italian club who meets at the bakery every two weeks, came by today to give me a guide to the Dorset ridge—accompanied by a long story about a missionary in China, whose bones were returned to the Isle of Portland (I can’t remember it now). And Bev came to the bakery to look at the books and give me this 1918 guidebook to Weymouth.
None of this would have happened if I’d sold the books. By giving them away face-to-face, another kind of wealth flows between the artist and recipient, a reflection in return. A generosity echo.
Wednesday 1 August / Day 3
This morning I took today’s edition down to Aunty Vi’s and Bev happened to come by with her dog Zorro. Bev has been letting me use her bicycle and Pete gave us tea and cake and we sat on the sea talking about sailing, business and activity around town—small talk but talk full of life about the state of things right now. Town chatter that makes me feel I can pretend to be a local.
Pete told me to get into his truck with him. I did and he just started driving out of Weymouth and up into the neighboring Dorset hills. I didn’t know where but he seemed to have an agenda, so I went with it. He pointed out tumuli at the top of a ridge and suddenly I was seeing them everywhere. This was genuinely thrilling for me—evidence of prior civilizations, many thousands of years old, in plain sight. Permanent scars on the landscape. They belonged in the project but not—I was happy to be experiencing them right now, in Pete’s truck, as a result of the work.
At this point Pete stopped the car abruptly at the side of the road and said he wanted to show me something. We started walking into dense woods and he told me that this was the forest (“Came Wood”) where American soldiers camped out in WWII before departing Weymouth and Portland for the Invasion of Normandy, 6 June 1944. A bit further in Pete showed me the ruins of a large anti-aircraft gun, the base rusting into the forest floor.
More remains, evidence of life beyond us, before us. Things left behind, no longer there. Not quite gone.
Later Pete stopped the car again, this time in an old military lot to show me the original stone for the town’s monument to the American D-Day soldiers, now laying on its side. The new monument stands on the Weymouth waterfront.
Back at the bakery, a conversation about geology, Mary Anning and evolution. Today’s edition (Weymouths Volume 3: Sense / Weymouth can refer to) features Google searches and tweets about both Weymouths, and one in particular triggered a conversation about the perception of Weymouth within the town and in the surrounding areas. Weymouth as a “far out” place—and how this works both in the town’s favor (to preserve certain aspects of local culture) and against it (as a way to isolate).
Mid-afternoon, b-side hosted a group of Dorset artists on a tour and I gave a casual talk about the project, and distributed today’s edition. There was great energy in the room and an appreciation for what I’m trying to do here. Encouraging and deeply satisfying.
At the end of the talk one of the artists told me that she used to know Aunty Vi and Pete when he was a child (below left). Juliet Harwood (right) gave me a CD of her choir’s music, the cover illustrated by fish embroidered by the choir—that’s hers at the front, leading the choir, and her husband at the tail, leading them up from behind.
I had a visit from Charlie at the very end of the day, just as I was about to leave. Charlie told me that “in the spirit of Weymouth,” she had brought me a book. She said that she wanted to select something as close as possible to the year of my birth, so she found this directory of all citizens and businesses in Weymouth and Portland from 1971, a sort of pocket yellow/white pages. Inside, she signed a beautiful old postcard with a harborside view of Weymouth, probably from around the same time, depicting a train that no longer runs there. Here’s that view today.
And that elderly man who interrupted my conversation with Jack at the Old Rooms Inn back in March—Charlie knows him well. Geoffrey’s stories about studying astrophysics at Princeton and becoming a double-don at Oxford in the 1960s are featured in volume one, so she’s sending him over to see. I’m grateful and not surprised that this connection was made—I had no way to get in touch with him. She says he’ll be deeply moved by it.
I’ve given away 60 books since Monday.
Again and again I introduce the project to people who immediately respond with their own life stories. The work is growing larger, far beyond what I can see. It’s larger than my own creative energy. Weymouths is about giving the work up—releasing it and letting it circulate into the community.
It’s an understatement to say that my witnessing this manifestation of connections and community here, as I distribute the work, is a privilege.
I’ve been thinking a lot about what it means to give books away.
I am a designer who sometimes creates book-related artwork. This means that I navigate different content packaging and book-making terrains, trying to make sense of what’s commonly called “publishing.”
For clients, I might advise them on how to bring a publication to market. This could be brand-related work (crafting the right message) or production-based activity (designing a book or magazine or website), or understanding new publishing platforms. I work on behalf of corporate and non-profit clients alike, but in the end it’s always cultural production (making stuff) mounted upon the commercial market (selling stuff). Even as it radically transforms itself, the publishing industry continues to match audience with message via commercial exchange (or some kind of potential for economic gain). Hence, “industry”—the production of goods.
Even when content delivery appears to be non-monetized (e.g., newsletters, blogs), the drive to justify in terms of profitability is strong. We’ve learned to define everything in terms of commodification—even attention, knowledge and personal data (eyeballs, clicks, engagement). As their audiences grow, we expect our favorite blog authors to introduce advertising or sponsorship into the delivery of their content. Writers and artists ask us to fund the creation of their work—in advance. We willingly self-publish on social media platforms that leverage our content for profit. While it can be argued that these are inevitable models of exchange in late-capitalist society, monetizing the creation and delivery of work fundamentally changes the author-audience dynamic, no matter how relevant or elegant the ask.
Our need to commodify content is a consumerist urge, a natural extension of the work of art in the mechanical age of reproduction. As the idea of browsing disappears, along with physical bookstores and all kinds of libraries, the book—as physical object or virtual data—is becoming primarily a purchased experience, a mass-produced (mass-downloadable) work without unique attributes; the purchased book is without aura.
Artist’s books are no exception. Printed Matter, one of the artist book community’s greatest institutions, operates as a retail store. Print-on-demand operations like Blurb or Lulu bring tremendous ease to book production, especially for the artist, but siphon all of our creative output through digital storefronts. Profit potential pervades, but $11,000 books aside, getting rich in self-publishing is extremely rare.
And yet this remains the default position. Screen, paper or otherwise — we sell the stuff we make. Why?
In the last few years I’ve self-published print books that I’ve displayed, exhibited and given away. They’ve never been for sale. That the work exists outside of any commercial art or publishing market isn’t easily reconciled; questions about the work’s economic value (can I buy it? how much is it?) are common. My response that the work isn’t for sale—that is, that my motivation for creating it was completely non-financial—is confusing to some, and even manages, in some contexts, to diminish the work.
It’s more challenging to define value when the work is entirely removed from its economic worth.
What if—in the transfer of book to recipient—we were free to examine other kinds of value exchange? Might it be possible to develop a viable art practice that produces book works outside of financial motivation? Are there alternative positions?
Is it possible to publish outside of publishing?
Recently, I’ve started to think about how my work might function more purely within other kinds of economic systems—mainly, the gift economy.
Last fall I exhibited a limited edition of ten printed books at a gallery at the University of North Carolina. Within a few hours of installing the piece, one of the books had disappeared. I’m not sure if it was willfully stolen or if someone misunderstood the nature of the artwork. Perhaps they thought the books were meant to be taken. My initial reaction was disappointment, of course, but I quickly recovered and began thinking about the missing book’s new life. By introducing indeterminacy into the work, the book’s disappearance subverted whatever market value it had gained while in my possession. The book “escaped.” It was out of my control; if I could release the book, instead of mourning and wishing for its return, the narrative would become richer (i.e., i could imagine that it was taken as an emotional response to the show, or that the new owner wanted to sell it, or simply make trouble, etc.). Its value was opened up, and the new owner became a kind of collaborator in my work of art, helping to extend its meaning outside of my own creative intent.
This was in itself a kind of transaction. The new owner “got” the book from me, and I got a new story, even if imagined. If it had been a cash exchange, the book would have retained its market value, and in my accepting the money, its meaning, for me, would have collapsed into the cash. Instead, the book passed into circulation and I was left with a new, changed artwork—unwillingly so, perhaps—but a new narrative: uncertain, imagined or otherwise.
This was such a revelation for me. So much so that I decided to embrace the taking (or giving) of books for my next project.
In Weymouths, a twelve-volume work commissioned by the b-side Arts Festival and funded by Arts Council England, I created a limited edition of 420 books. None will be sold. Except for a few sets that I will keep for my own records, all of them will be given away in a series of public book encounters designed to encourage a gift-giving transaction, not unlike the kind I discovered in North Carolina. By remaining in circulation, I’m hoping that the book-gifts can take on other, more ephemeral values (emotional, nostalgic, spiritual, souvenir). I won’t know exactly what these values are until the work is “performed.”
I can’t totally deny the work’s entry into a for-profit commercial market (in theory, someone could choose to sell a book that they receive from me), but I can resist this by initially setting the book into motion as a gift.
In Weymouths, the “publishing” of the books is the very act of my giving them away. I would argue that the books themselves are not the finished product; rather, these public book encounters—the event itself—is the work.
My hope, however futile, is to create value by using the books to engage in real-time encounters. At best, I’ll build up a community around the work, and look for a kind of aura released in the artist-audience engagement—something everlasting and unreproducible (Aura—the divine personification of the breeze in Greek and Roman mythology; refreshing, exterior, ephemeral, uncontrolled). At worst, the books will be gone, emptied of meaning, released from my responsibility.
What kind of practice is this? Is it even publishing? If we think of book-giving in terms of these performative gestures, might it be possible to re-imagine publishing more as performance art? I think of Félix Gonzáles-Torres’ endless supplies of posters (ink on paper, printed, “published”), waiting on gallery floors, rolled up by visitors and dispersed.
I yearn for ways to subvert traditional publishing by disrupting all of its assumptions, including its default economic models. I would like to see an art-making practice that encourages the intimacy of in-person, one-on-one exchange, removed from commercial obligation, with all debt carried over in emotional or spiritual terms. I believe in the creation of community wealth via the circulation of the gift.
Someone will say: but who will pay for these books? That there are costs associated with content creation and distribution is undeniable. Sometimes these costs are substantial. Can we look for ways to transfer the financial burden away from the audience? In doing so, can we free up the artist to engage with his audience without framing the work in profit-making terms?