Council on Competitiveness

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Compete.org

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In addition to a new identity and all of the print communications for the Council on Competitiveness, we’ve been redesigning the Council’s website at Compete.org. And this is a total top-to-bottom overhaul — including new content and strategic focus. It launched quietly earlier this week and it’s really satisfying to see a non-profit brand fully rejuvenated, from web to print. More screenshots after the jump.

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Gold star

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We’ve had a terrific long-term relationship with the Council on Competitiveness, a non-partisan think-tank in Washington, D.C. They recently agreed to a strategic identity overhaul, so we set out to give them a highly legible graphic system that builds on their existing assets. We retained the gold star that they’ve used for years, but placed it in a new context, with more weight and impact. Times New Roman is out — Akzidenz Grotesk is in. We recommended integrating “Compete” into the identity as a one-word mission statement and a critical call-to-action for its audiences. We’re now systematizing the identity program across a complete range of publications, signage, stationery and website. A totally redesigned Compete.org will launch in December 2007.
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Systematize

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“Transform” and “Illuminate” — two books created for the Council on Competitiveness using the new brand identity and publications system. We’ve asked the Council to condense each publication down to a one-word message — as a title for the book, but also as a strategic call-to-action that builds upon the one-word mission of the Council itself: Compete.

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Heavy-duty

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“Competitiveness Index: Where America Stands” is the first book designed by Soulellis Studio using our new publications system and brand identity for the Council on Competitiveness in Washington DC. Professor Michael E. Porter of Harvard University co-authored the book with the Council. Heavy-duty data benchmarks America’s economic position domestically and globally, 20 years past and 20 years forward. Richard Saul Wurman consulted with us in the design of over 100 charts and information graphics that tell the story with clarity and impact. Some of those graphics, after the jump.

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