Stetson Shoe Co.

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Stetson

Ghost type. A quick sketch.

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Ghost type

  Stetson Shoes.

Stetson Shoes was one of a number of shoe factories in the town of Weymouth. The Stetson Shoe Company closed its operations in 1973. The factory building has been converted to office space. Location is on Route 18 south of Route 3.

There’s a long history of typography that evokes time and place, usually in broad strokes—a decade, an era, a nation. Since creating Divieto I’ve had this on my mind: how personal can typography be? What if letterforms could evoke a narrower scale of memory—a specific moment, a building, a corner of a room. Shapes grabbed from within a photograph of an image of a photograph. Several layers of memory at work here. I want to extract something and bring it to the surface—letterforms carrying something along. Or perhaps they carry nothing at all. Inducing an association—the place, the moment, a deep history. Maybe I can re-draw the letters and resurrect a (new) alphabet, evoke something onto a working surface. Like sighting a ghost. This isn’t about technical accuracy or details; it’s about quickly throwing up the scaffolding around a ruin. A place to look. “Here is an artifact.”