We re-launched Polshek Partnership yesterday — a new front door that sits on top of an existing, unchanged site. The homepage is now a simple portfolio of current work — beautiful images that were previously buried deep within the site. Inside, we added a new brand identity banner at the top of every existing page. Eventually, the site needs a total overhaul, but for now this band-aid approach elevates the initial impression of the brand and enhances access to a gorgeous portfolio of work.
Here’s some freshly-printed letterhead of a freshly-designed identity for a totally new non-profit by the author of this (and founder of this). But the real home of this brand is going to be online, not in print. More soon, after it launches.
In addition to a new identity and all of the print communications for the Council on Competitiveness, we’ve been redesigning the Council’s website at Compete.org. And this is a total top-to-bottom overhaul — including new content and strategic focus. It launched quietly earlier this week and it’s really satisfying to see a non-profit brand fully rejuvenated, from web to print. More screenshots after the jump.
The website for Cornell University’s College of Architecture, Art and Planning was a heroic effort, the result of great work by designers, programmers (Krate), writers and content managers at Soulellis Studio. Seven websites were consolidated under one central structure, identity and editorial voice. Behind these 300+ pages is a robust content management system (Paperthin’s CommonSpot) that allows the client total control over the site’s maintenance and growth. And it grows: Soulellis Studio and Krate continue to work with AAP to expand the site and enhance its functionality. More shots after the jump.
We worked with The Paley Center for Media (formerly the Museum of Television & Radio) on their “she made it” initiative in 2005. This special collection of television and radio programming was created around a multi-year initiative to celebrate the achievements of great women writers, directors, producers, journalists and executives. Our website design and development (the program’s identity was not designed by Soulellis Studio) is built around a custom CMS that manages information, video clips and imagery, searched by category, decade or honoree year. Now in its second year, the site is the primary public face of “she made it” and makes the work of 200 important woman available to an audience of millions.
We launched a new corporate website design for TorranceCo, a New York marketing communications firm, in late 2006.